Adobe, a renowned software company, has recently inked a deal with semiconductor manufacturer Qualcomm to utilize its cloud-based marketing software. This strategic partnership aims to revolutionize brand experiences by delivering captivating, connected, and relevant customer experiences across various industries.
From Tools to Software Management
Adobe, best known for creating popular tools like Photoshop for designing websites and digital marketing materials, has expanded its business to include software management and tracking of marketing materials’ efficacy. Its subscription-based marketing software has helped the company double its revenue since 2018, and it is one of the few software companies founded in the 1980s that has successfully transitioned to the modern cloud era.
Qualcomm’s Expansion Plan
San Diego-based Qualcomm, on the other hand, is expanding its business from selling mobile phone chips to selling computing chips for cars, drones, and other applications. As Qualcomm aims to court customers in various industries, the company recognizes the need to enhance its website’s different parts to cater to each set of customers.
Tracking and Tweak for Better Results
Adobe’s software helps Qualcomm monitor and optimize its website’s various elements, including portals and software development kits (SDKs) for different industries. With this software, Qualcomm can track how well its marketing materials are bringing in customers, and it can easily tweak them to better draw each set of customers.
The Benefits for Designers and Users
This collaboration between Adobe and Qualcomm can provide a wealth of benefits for both designers and users. Designers can take advantage of Adobe’s cloud-based marketing software to enhance their designs and track their efficacy, while users can enjoy a more captivating, connected, and relevant customer experience.
In conclusion, the Adobe-Qualcomm partnership is a game-changer for various industries looking to enhance their brand experiences. With Adobe’s cloud-based marketing software and Qualcomm’s cutting-edge chips, businesses can look forward to an improved online presence that can boost their bottom line.